How many times have you heard the hard and fast rules about Corporate Social Responsibility? Do this, don’t do that, measurement is a must and if anything falls out of your nicely structured pen then it cannot be allowed. Out goes the standard apology letter explaining how there is limited budget and all funded exploitsContinue reading “When Westerners get Arab CSR wrong”
Category Archives: Brand Sponsorship
Too Messi for Arab world?
It’s interesting isn’t it when big global sponsorship deals are made on little or no brand suitability of association. Messi is case in point, and so is his team FCB. It seems every brand with big enough cashflow for decent bragging rights is in on the action. (Would FCB survive at all without its eclectic yet numerous paidContinue reading “Too Messi for Arab world?”