Online Brand measurement

So, by way of an update on brand health measurement… We have gone from quarterly traditional reports to monthly ones, and have challenged our agency to come up with a real-time online solution going forward. Moving to a 100% online poll-type questionnaire is not as simple as it seems when you’re working in a marketContinue reading “Online Brand measurement”

Too Messi for Arab world?

It’s interesting isn’t it when big global sponsorship deals are made on little or no brand suitability of association. Messi is case in point, and so is his team FCB. It seems every brand with big enough cashflow for decent bragging rights is in on the action. (Would FCB survive at all without its eclectic yet numerous paidContinue reading “Too Messi for Arab world?”